Bayou Vermilion
Creative Brief
Creative Brief
Client:
Bayou Vermilion District
Objective:
Raise awareness for target audience within Lafayette and surrounding regions of litter and pollution on Bayou Vermilion. Help reduce litter to bayou and promote recreational activities of the bayou.
Target Audience:
Individuals, 20-45, living in Lafayette and the surrounding area. They have jobs, families, and are always on the go.
Problem:
The Bayou Vermilion in Lafayette, LA has a large amount of litter and pollution buildup. An outreach and awareness campaign must be created to notify the public of the bayou conditions in order to reduce litter and to promote the bayou as a local landmark to the Lafayette area.
Strategy:
Change target audience’s perception of littering through affective executions. Create a collaborative project to help reduce litter to Bayou Vermilion as campaign progresses.
The Message:
Polluted BaYou.
The message describes that the bayou is polluted by you-the people living in Lafayette and surrounding areas.
Copy Platform for Execution:
The ad executions below, created for a magazine or newspaper, shows what some of the litter looks like in Bayou Vermilion. It lets the audience know that something must be done to help clean up the litter around the bayou.
Bayou Vermilion District
Objective:
Raise awareness for target audience within Lafayette and surrounding regions of litter and pollution on Bayou Vermilion. Help reduce litter to bayou and promote recreational activities of the bayou.
Target Audience:
Individuals, 20-45, living in Lafayette and the surrounding area. They have jobs, families, and are always on the go.
Problem:
The Bayou Vermilion in Lafayette, LA has a large amount of litter and pollution buildup. An outreach and awareness campaign must be created to notify the public of the bayou conditions in order to reduce litter and to promote the bayou as a local landmark to the Lafayette area.
Strategy:
Change target audience’s perception of littering through affective executions. Create a collaborative project to help reduce litter to Bayou Vermilion as campaign progresses.
The Message:
Polluted BaYou.
The message describes that the bayou is polluted by you-the people living in Lafayette and surrounding areas.
Copy Platform for Execution:
The ad executions below, created for a magazine or newspaper, shows what some of the litter looks like in Bayou Vermilion. It lets the audience know that something must be done to help clean up the litter around the bayou.
